For the Montreal launch of the 2011 Chevrolet Cruze compact sedan, ESKI was invited by the environmental branding agency Pub Sphère to create the lighting for the Steel Space display case.
The LED lighting integrated into the interactive display area simulates the effect of a car passing through a tunnel. In order to make reference to the country where the vehicle was being launched, red LEDs were attached to a metal globe that was mounted to the roof of the advertising installation.
With the whole installation traveling around Montreal’s downtown for the launch, a high level of brand visibility was created for the Cruze.
Product: LED lighting
Client: Pub Sphère