In Los Angeles, with a mise-en-scene by Cirque du Soleil, Microsoft launched Kinect, a revolutionary system for the Xbox 360 console. In order to find new ways to make the crowd participate in the event, Cirque du Soleil called upon ESKI’s PixMob technology.
For this event, our designers and engineers produced several thousand of futuristic “ponchos” equipped with PixMob wireless light emitting pixels. We also designed and created the visual effects that Cirque du Soleil had imagined as part of the show.
The PixMob technology stunned the members of the crowd as they turned into a giant screen, glowing in a myriad of colors. TV stations and bloggers started naming our product the Microsoft Kinect Magic Ponchos or Space Ponchos. Precisely the WOW effect that Microsoft and Cirque du Soleil were looking for!
Product: light animation
Client: Cirque du Soleil
Location: Los Angeles (USA)