PixMob is a patented interactive LED technology used to create striking lighting effects on crowd of spectators. With PixMob, each person becomes a light emitting pixel, transforming the crowd into a huge display screen. Each spectator wears a wireless PixMob LED device integrated into a badge, a hat, a glow stick or any other accessory.
The system can precisely and instantly control PixMob objects according to their real-time location, and illuminate them in a predetermined choreography creating memorable effects for the spectators, the artists and TV audience.
PixMob is a radically new tool for lighting designers and artistic directors. It enables a new series of visual effects impossible to create with traditional lighting equipment. The effects can be controlled by the artist on the stage, following a beat (or specific frequency) or by standard DMX control. This cutting-edge technology brings crowd participation to a new level. With PixMob each spectator now becomes part of the show, creating a true sense of connection with the artist on stage.
PixMob technology integrated in the Kinect Microsoft launch and Arcade Fire performance at Coachella.